Douglas , 2008 . Fairness Starbucks ensures fairness by incorporating sense of equity , justice and impartiality in its practices . The company has not differentiated between males and females or minorities and given equal chance to all based on their talent . Most talented individuals are hired despite belonging to different groups . Starbucks has also adopted an open door policy and welcomes suggestions and opinions from employees as well as their customers . Pride / Camaraderie Starbucks has promoted pride by adopting practices which makes the...











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