Ahmed , and Varey to support their point of view . Furthermore , the existing literature of IM informs us of two models that actually tell us about the working procedures of IM . One of the two models is based on the concept of Berry as ``employees as customers (Berry , 1981 cited in Varey Lewis , 2000 , p . 223 the other of the two models is based on Gronroos 's typology or idea of ``customer mindedness ' and interactive marketing (Gronroos , 1981 cited in Varey...
marketing ~
usa ~
industry ~
china ~
china ~
listnum ~
cny ~
chinese luxury hotel ~
hotel sector author ~
chinese luxury
SUBJECTS
