Kouzes , J .M Posner , B .Z . 2002 . Lincoln 's principles have been applied by Keller 's leadership in managing the Southwest Airlines . The leadership attitude to achieve what is perceived as impossible has been seen in Keller 's management skills (Phillips , D . 1993 . The charismatic leadership qualities in Keller have resulted to a personality and character that people admire and appreciate . This has made him a good role model to the other employees and business people . The principle of persuading...
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