The obvious success of iPod has put Apple Computer as a serious challenger to Sony and Microsoft . In to remain in the computer industry , Apple get their loyal customer by creating products that have great features , such as performing good design , user-friendliness , smart marketing , and clever promotion . Their struggle to ensure the potential customers could be get pleasure from the Apple 's product . II .2 Apple and Change Process Since its existence in 1977 , Apple has experienced the rise and...











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