Also , some people are not as easily influenced my mere exposure to advertisements (Eagly , 1993 . - Cognitive response theory . Under this theory , if the advertisement sends a message that is liked by the receiver of the information , he will then implement what the advertisement entices to be done . However , if the message send by the advertisement sends a negative or insulting message to the receiver of the information , the receiver will not implement buy what the ads entice him to...











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