WalMart . The ownership and integration of a variety of Wal-Mart stores , on one side , signifies an aspect of internal expansion and growth of Wal-Mart . The variety of stores leads to differentiated products that appeal to more customers . Also , the vastness of the Wal-Mart Empire enables them to control prices set by their suppliers , and in turn provide low-cost products and services . Broad differentiation and low-cost focus comprise the key features of the Wal-Mart 's strategy . With more brands , more products...
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