This testifies the strong significance of the result . The second result shows that correlation between the predictor variables was considerable with p-value .027 which suggested that no shared variance existed between the two factors identified through factor analysis . In this case p-value indicates the significant result . The researcher receives also the regression estimates between Behavior on the one side and Typoplacement and Ethicality on the other side . This equation supports the argument that beliefs about the brand placements are correlated...











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