Best Buy by clicking a button on their remote control . TiVo says that 50 percent of its users complied (Stone , 2002 ) But programmers can 't rely on viewers to watch all their ads voluntarily , and this raises the possibility that one day , TiVo could be pressured by its partners and investors to serve up more pervasive advertising--which would subvert the promise of a technology that lets users watch what they want , when they want it . Guenther vows his company won...











SUBJECTS

