For consumer product companies the lure of emerging markets is in fact immense - lower production costs and impressive GDP growth rates which translates into high purchasing power , which in turn mean high rates of return (KPMG , 2006 :3 . In addition , it has been agreed universally that the market capitalization of the developing countries have more than doubled in the past 10 years . According to Standard Poor 's the corresponding figures were 2 trillion in 1995 as opposed to 5 trillion...











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