There are many ways to collect data but the most common is by collecting pricing data and compare the historical sales data . Another way is by asking customers directly about their sensitivity to the product 's price changes (Frye , 2006 . Figure 3 Current Price of Saturn Sky Model In case of Saturn Sky , amidst the inexistence of historical sales data we assume following sales record : Table 1 Assumption of 5-month historical sales data of Saturn Sky Model May 2006 June...











SUBJECTS

