In such a circumstance a system-wide structural change is unwarranted , yet management desires to selectively increase its control vis-is-vis certain units . The Role of Managers Managers have a particularly important role to play as information conduits in MNCs . Mintzberg found that managers spend an overwhelming amount of their time communicating orally [1973] . The importance of oral communication as a source of information for managers has been corroborated in a study on environmental scanning in MNCs [Keegan 1974] . In uncertain environments...











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