Discussion Database Strategy The database of Toyota has to be improved . This is done by enhancing existing customer data . A lifestyle data is recommended . The lifestyle database can be carried out by simply asking people what kind of mail they wants to receive . An opt-in survey programme is necessary which will hold information on prospect available for mailing , telemarketing or e- Findings 5 mailing . This will enable Toyota to be able to pinpoint people who are genuinely interested in their...











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