custom papers on cruz fill (1 essays)

Marketing

1040 words/4 pages

Rumors and viral messages carry this characteristic . However , there is a difference in the type of impact . On one hand , rumors used by a business on itself could generate buzz over a new product but this could adversely affect its customer base or weaken its other products . A rumor used against a competitor could create positive results for the company but could backfire if traced back to the company where it originated . On the other hand , viral messages carry greater...



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