Bygrave 2002 . There is evidence that , over the last tour decades , the dominant model of tourism production has been shifting from Fordist mass tourism to post-Fordism . The mass consumption of a standardised product , where markets are dominated by a few producers (tour operators and airlines ) with many small firms contractually dependent on the tour companies , and involving substantial state support (e .g . transport infrastructure , is giving way to new ways of competing and co-operating . Increasingly , changing cultural values , business competition...











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