Therefore , Drucker (1974 ) put emphasis that an innovation has to be a market oriented however , if the innovation turns out to be product oriented , it should have a characteristic of creating a ``technology miracle ' without intentionally providing the required benefits . Buying the ideas of Peter Drucker (1974 ) in terms of innovation , a corporation should realize that business has two main tasks : marketing and innovation . He says that the two tasks are complementary . This is because marketing element focuses on satisfying...











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