London area . A smaller percentage comes from smaller towns where the company is opening outlets . The customers mostly belong to the 20-34 age groups and have high discretionary incomes . The prices charged at Costa 's coffee shops are significantly higher than the cost of making coffee at home and as such it is presumed that the customers have high discretionary incomes . Recent surveys show that Starbucks is the clear leader in usage by Coffee Shop customers followed by Costa 's...











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