Target Corporation . Wikipedia , 2005 (b ) The success factors of both companies include low cost and differentiation strategy , customers ' loyalty and strong brand image , string market position and continuous innovations . Within rapidly changing environment , this kind of development ensures that long-term survivors are those firms who are more competitive and are better able to satisfy consumer needs and adapt to the new competitive environment The key of Wal-Mart 's success is the location of stores situated in the neighborhood of business...











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