It gives direction to corporate values , corporate culture , corporate goals , and corporate missions . Under this broad corporate strategy there are often functional or business unit strategies . Functional strategies include HYPERLINK "http /en .wikipedia .org /wiki /Marketing_strategies " \o "Marketing strategies " marketing strategies , new product development strategies , human resource strategies , financial strategies , legal strategies , and information technology management strategies . The emphasis is on short and medium term plans and is limited to the domain of each department 's functional responsibility . Each functional...











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