In fact in modern times and media , as stated by Cusumano and Thompson .perhaps the classic investigation in this area of research , Garner , Garfinkel , Schwartz , and Thompson (1980 ) examined the changing body shape of Playboy centerfolds . Playboy magazine was selected for this study because its models were considered to epitomize the female body shape ideal . The researchers collected bust and hip measurements as well as weights of centerfolds for a 20-year period (1959-1978 . An initial examination of the mean weight...











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