Importance of the Study The global videogames industry is growing very rapidly . According to ELSPA (2002 ) UK sales the third largest market behind the US and Japan , In 2000 US games sales were 9 .4 billion topping year 1999 record by about 3 billion . Sherry et al (2001 ) state that 35 percent of Americans identified video games as largely fun entertainment activity , videogames also consume an enormous amount of time as the period playing the game is actually always longer...











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