In commercial projects , as Whitfield argued , three things caused most , if not all , of the conflicts , Quality , Time and Money Quality : Unless quality is adequately defined it remains a subjective issue . A high quality of finish will mean different things to different party involved in the project . Objective standards must be well defined to reduce avoidable conflict . We need precision and accuracy in our of what is required . If we fail to tell people what we want to buy then...











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