Figure 3 Mercedes Benz Fashion Week 2007 Trade shows . Trade shows typically held annually to enable Mercedes Benz to display recent breakthrough in their product lines . Since customers who visit trade shows have intention to buy a car , therefore , the company must design and built exhibition booth that represent the luxurious car they offer . Another type of show are Mercedes fashion shows to integrate the image of luxurious cars and luxurious fashion design (Figure 3 ) Direct mail and Marketing Collateral...
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