essays, term papers, research papers on cherulink (1 essays)

Psychology

260 words/1 pages

One of the means to penetrate dance music market is through event sponsorship . Big companies like Motorola may choose to sponsor dance music events and awards like MTV Awards and other band concerts . When sponsoring dance music awards and events , marketers have to look after the integrity of the event , as well as the company sponsoring the event . Too much or exaggerated exposure of the sponsor 's products may alienate and even irritate dance music enthusiasts who are not used...