There are numerous research studies conducted so far (e .g . Daniella et al , 2002 Tripp et al , 1994 Solomon and Michael , 2002 etc ) that have highlighted the importance of celebrity endorsement for the marketing of products however of the study highlighted this issues along with the ethical considerations . Thus this outcome of this dissertation will provide an opportunity to have deep insight over the issue and will also provide some valuable facts and figures that can help the companies in...











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