PepsiCo could consider in this repositioning exercise is to make use of it 's momentum in it 's shift to a ``healthier ' brand to launch a new product line offering wholesome health snack food in the tradition of muesli bars and cereal-like bars . It 's huge brand awareness might persuade consumers who are otherwise disinclined to consume such healthy but perceived as ``un-tasty ' to try it out , giving PepsiCo health food products a competitive edge over current health food products...











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