How The People Choose In Uk Which Bank To Patronise?

2878 words/11 pages

Hence , the theoretical approach used is `Interpretive Qualitative Research Methodology . Methodology Research Approach The research would be highly dependent on the data collected via primary as well as secondary sources . Since , the entire research is to determine human psyche and preferences therefore nothing can be assumed and neither is anything pre-determined . The data however would be achieved through primary sources via Focus Groups , In-depth Interviews , Questionnaire and Surveys as well secondary sources such as Internet sources , Journals , Articles , Past Researches...

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