brady palmeri custom papers (1 essays)

Analysis For Marketing Decisions

1492 words/6 pages

This market is 63 percent of the American households , given the fact that 63 percent households in the United States own at least one pet . The product will cater to more than half the American population , in fact almost three-fourths of the American population . Such a large market with the purchasing power such that they have the capacity to spend 41 billion dollars on their pets alone , is rationale enough to venture into such a market with this product (Brady...