Export Marketing Strategies The plan is to adopt a multinational style of marketing , with extensive product range , a well trained sales force , and continuous investment in image building . The company will market patented and non-patented products leveraging on the image and resources of multinational principals to enhance the company 's products image . An important strategy is to form subsidiaries to market different products . The strategy is intended to conceal the monopoly of the generic market . In effect , the doctors will...











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