Whilst 'Stars ' will yield a significant cash flow to the business , they will also require high levels of cash injection to finance growing sales 'Stars ' are therefore prime candidates for investment . Sustaining high sales growth requires that new users for the product be found as well as penetrating further into existing markets . Therefore the appropriate strategies for 'Stars ' are those which protect existing market share and result in increased volume supply into the market , e .g . product enhancements , improved distribution...











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