Connected Enthusiasts (14 of Baby Boomers ) They enjoy new experiences , are eager to explore the wider world and appreciate any kind of gratification , usually residing in urban areas , valuing family , sense of community , and hedonism - Autonomous Rebels (25 of Baby Boomers ) They are the last hippies from the sixties and want personal autonomy and self-fulfilment , fight for human rights and equality , stay suspicious of people in positions in power and skeptical toward traditional institutions they often enjoy higher than...











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