Sutherland , M , and A . K Sylvester . Advertising and the Mind of the
Consumer : What Works , What Doesn 't , and Why . Australia : Allen Unwin ,
2008 . Print .
The authors of this book explore the psychological and logistical
factors embedded in each advertising medium which greatly create an
impact to the consumer audience . Marketers , advertising agents , and
students will find this book beneficial...