Will using web-based advertising encourage retailers to carry Estée Lauder`s Advanced Night Repair Concentrate

WEB Promotion for

Estye Lauder`s

advanced night repair

Name

Course

Instructor

University

May 19 , 2007

Online marketing has become one of the most lucrative advertising industries in the world . Ever since the online boom came about , the market has soared unbelievably at a fascinating pace . With the event of Google just being around for over five years , it is today one of the biggest online advertising companies in the world with revenues exceeding billions of dollars

With the majority of business in the USA , UK , Europe

and major countries in Asia taking their companies online , online sales are all set to takeover the retail industry . Shopping today has become a different experience to what someone would have experienced ten years ago . Huge sectors , if not all , the retail business , but also the wholesale and manufacturing industry now has an online presence . With fewer overheads , minimal rents compared to high street hot spot rents going online always looked promising

Web promotion is becoming easier as more and more people are connecting to the internet with thousands of new users getting connected everyday the market just keep growing with no end . The initial risk period is now over for people who were skeptical to use their credit cards online of the fear of becoming a victim of online fraud . Governments are now backing stricter legislation over online credit card fraud and misuse of information , is always boosting the confidence of the consumer to spend freely over the internet

Credit card fraud was an early deterrent to online shopping , where a lot of systems needed to be checked and tested before online shopping carts could be safe enough . However , this phase has passed and the online business is booming for most of the high street names and brands . New companies have emerged into multi million dollar business through online selling . The likes of eBay , Amazon and kelkoo have become online giants within a very short period of time

However , online businesses do have their limitations . Normally these businesses are limited to items that cannot be easily transported or delivered . The fresh fruits and vegetables industry seemingly seems to be unaffected in a major way from the online retailers as consumers still prefer to touch and feel a product before buying . For these same reasons , shoes , cloths , perfumes and cosmetics , unless from high street brand names , would find it difficult to make a big impact online

Cosmetics like Estye Lauder`s advanced night repair concentrate , which is a new product name in the cosmetics online industry may need to struggle somewhat before the market appreciates their products online Therefore , as part of a web-marketing strategy , the company could distribute stock into retail shops initially to get their brand into the public domain . Once the brand gains market recognition , then the brand should be able to launch their online campaign . However , both campaigns could be launched side by side so that their brand names take a prominent position in the public sector with their name is...