using one case study film assess the relationship between the industrial context and the representation f gender in british cinema of the 1960s

Using one case study film assess the relationship between the industrial context and the representation of gender in British cinema of the 1960s

The representation of gender in the British film industry throughout the 1960s can be seen in a variety of examples and can be seen as indicative of a general shift in cultural attitudes . In this assignment , we shall be concerning ourselves with the film Goldfinger in particular . Goldfinger was made in 1964 by the British film company (SPHP , 1964 . What is of particular interest in this film is the iconic

portrayal of the female character that spawned something of a tradition for depictions of idealised femininity . We will pay particular interest to the significance of her role in relation to the rest of the characters in the film . However , we shall first outline a number of industrial and cultural changes that were occurring throughout the 60s in the British film industry

The British film industry of the 1960s saw a degree of significant changes that reflected the cultural mood of this period throughout greater western culture (Coates Topham 1968 . For example the notion of popular culture was becoming highly marketable at this time and the subsequent move away from WWII was becoming something of an artistic focus (Laing , 1986 . Essentially , Hollywood was promoting a new liberalisation that incorporated sexual imagery as a counter to traditional gender roles based upon social utility (Ewen Ewen , 1982 br

.37 . Although this was embraced throughout the film world , it affected the...