The use of conversational implicature in advertising for fashion magazines: the case of coparing Vogue and GQ to find out the gender difference and the use of implicatures by companies advertising facial products........

Pragmatics in advertising English

case of comparing fashion magazines Vogue and GQ

to find out the gender difference

2007 Outline

Introduction

Chapter 1 . Communication

Role and interpretations of communication

Pragmatics

Grice 's maxims

Chapter 2 .The Rules of Advertising in Printed Media

2 .1 . Vogue and GQ

2 .2 . The power of the advertising language

2 .3 . Grice 's maxims and the principle of selectiveness in the advertising language

2 .4 . Gender metaphors in advertising English

2 .5 . Gender and Advertisement

Chapter 3 . Analysis

of the advertisement of the facial products in Vogue and GQ

Conclusions

Introduction

In this I 'm going to discuss the role of communication in every day life and in the mass media environment . I will also dwell on the pragmatic side of the communication process , the principles , which govern the process of communication . I 'm mainly interested in the sphere of advertisement in general , according to which communication rules it is established and how advertisers reach their goals . I will also consider gender differences of the advertisements , taken from Vogue and GQ

The ality of the analysis of the pragmatic properties in advertising English is determined by the fact that in this type of media the intension of the advertiser is implicitly stated in his massage to the reader and aims to produce a strong effect on both male and female audience . Pragmatics is of special importance for the advertisers , who aim to urge their target audience to purchase their products by subconscious persuasion and barely cognizable influence

Although there are a number of researches devoted to sphere of advertisement , pragmatics and communication strategies , the pragmatic properties and gender implicatures of the advertising English are not sufficiently studied and require further analysis

Our research aims to establish main pragmatic characteristics of the English language used for advertising facial products for women and men .The material of investigation is represented by 22 advertisements of facial products , obtained from the fashion magazines Vogue and GQ

The theoretical importance of the research consists in further contribution to the sphere of pragmatics , conversation implicatures and gender linguistics and their application in advertising English

The is divided into introduction , three chapters and conclusions In the first chapter I 'm going to discuss the notions of pragmatics interpersonal communication , the main characteristics and principles under which it is governed

In the second chapter I 'll overview the main characteristics of the advertising English . I will focus on the role and the place of advertisements in the contemporary fashion magazines and will dwell with more detail on two representatives of fashion magazines - Vogue for female audience and GQ for male one . I will explore the main characteristics of the advertisement and their linguistic properties as well as application of the mane communication principles in this media

The third chapter is the practical part , which presents the analysis of 22 examples of advertisements of facial products , taken from Vogue and GQ . Here I will explore the main linguistic characteristics of these...