universal idea of beauty
Some aspects of beauty appear to be cross-cultural . For example a study of people in England and Japan found that both British and Japanese men consider women with large eyes , high cheekbones and narrow jaws to be most attractive (Buss , 1994 . In his research , Perret created computer composites of the faces of 60 women and of the 15 women who were rated the most attractive . He then used computer enhancement to exaggerated the differences between he composite of the 60 and the composite of the 15 most attractive women . He found that the

image which showed higher cheekbones and a narrower jaw was rated as more of an attractive image . Similar results were found for the image of a Japanese woman . Works of art suggest that the ancient Greeks and Egyptians favored similar facial features . In our society , tallness is an asset for men , although college women prefer dates that are medium in height . Tall women tend to be viewed less positively (Sheppard Strathman , 1989 . Undergraduate women prefer dates to be about 6 inches taller than they are , whereas undergraduate men are discouraged from asking them out . A few walk with a hunch to minimize their height
Plumpness is valued in many cultures . In Western society today , both sexes find slenderness engaging . Women generally favor men with a V-shaped body . Although both genders perceive obese people as unattractive , there are fascinating gender differences in perceptions of the most desirable body shape . College men generally find that their current physique is...
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