tweens

Like no other time in history , the purchasing power of children ages nine to fourteen has increased to become a force to be reckoned with With celebrity tweens like Mary Kate and Ashley Olsen paving the way into the massive tween audience , today it is the likes of Miley Cyrus who is well on her way to becoming a billionaire off the incredible spending power of the tween population . While music and movie stars benefit largely from the new purchasing power of tweens , many other industries benefit as well , including the electronics industry

, the clothing industry , and the food industry . As tweens spend their allowance money , as well as their parents ' money on items often marketed directly to them , there also remains differences in the purchases of male and female tweens that influences not only how companies market their products , but how tweens spend their money . And , while tweens spending power continues to increase at a rate previously unseen in society , they still lack the spending freedom afforded to their older teenage counterparts as well as adults . To truly take advantage of the tween market , it is necessary to create a credit card designed especially for tweens that will allow them to purchase as they like while simultaneously being overseen by their parents . Through this creation , tweens could learn how to become more experienced in spending money , and parents could be more involved in the consumer life of their children

The power of tweens in the marketplace can no longer be ignored by industries , who are now making a greater effort than ever to reach the profitable demographic . In just a decade , the influence of tweens on marketing has become significant , as not only do they possess purchasing power of their own , but they also influence the purchasing decisions of their parents . Between the years of 1990 and 2000 , industry spending on advertising to tweens exploded during the decade , increasing from a mere 100 million to more than 2 billion ( How Marketers Target Kids This huge increase in spending on advertising to tweens speaks better than anything else in showing how powerful a market they have become In the essay , The Selling of Rebellion ' it is demonstrated how the marketing world has attempted to sell the ideas of breaking loose of boundaries through consumerism to young tweens . Breaking the rules has become desirable , after decades of advertisers suggesting those that break the rules transcend the boundaries of the common world . This tactic is especially useful on young consumers like tweens . In his essay , John Leo points out how Madison Avenue targets the youthful desire for freedom and individuality , and coopts its rhetoric for purposes that are uniquely conformist (Leo . This marketing strategy manages to sell the illusion of freedom , while encouraging transgression ' on the part of tween consumers . To Leo , transgression allows tweens to break the boundaries while staying within the greater circle of conformity , to rebel and while conforming . To a tween , both of these concepts are extremely important...