travel and tourism enviroment

Travel and Tourism Environment

2005

Travel and Tourism Environment

Tourism is a very important source of revenues for Bradford . Many efforts are currently being taken in to improve its quality and attract many tourists . The tourism industry is of major importance to the economy of Bradford District , worth ?298 million in 1999 (update ?408 .8 million in 2000 . This is up from ?270 million in 1998 and ?255 million in 1997 (an average growth rate of over 7 (Approved Tourism Strategy . Retrieved on April 16th from source : HYPERLINK "http /bradford .gov .uk

" http /bradford .gov .uk ) Unfortunately tourist industry has not reached the highest level of development in Bradford yet . There are still many problems which the icy needs to solve in to make the tourist flow into the city larger . As recent data shows , in Bradford the vast majority (78 ) of this expenditure is day visitor expenditure . Compared to Yorkshire , where only 59 of ?3 .33 billion is day visitor expenditure , it is clear that the District has a lower market share of the higher value , staying visitor and an over dependency on the high volume , low expenditure day visitor sector (Approved Tourism Strategy . Retrieved on April 16th from source HYPERLINK "http /bradford .gov .uk " http /bradford .gov .uk ) That is why many actions are taken in to make Bradford very attractive for tourists

The most recent developments provided in the city which , according to the Bradford City Council are going to make the city more appealing for tourists , include the following four developments

Broadway Development

Sundry Apartment being developed in the centre of Bradford

The police station site is to be re-developed

The old Odeon Cinema is to be re-developed

All of the mentioned developments are beneficial for the development of the tourist industry but they also bring some problems with their introduction . In to make a conclusion about the efficiency of the suggested developments , it is necessary to analyze their advantages and disadvantages

All of the developments have a very large social effect on the life of the city . Social issues are particularly important to address for the development of the city as a tourist centre . As long as the social sphere in the city is developed at a high level , tourists will also consider the city a good destination . Particularly this aspect is important to be addressed in Bradford . The problem is in the vision of the city by tourists which has been formed in the recent years According to the local council report , the district is hampered in its ability to attract more visitors by a number of issues : negative media coverage which in the past has identified the city with riots , drugs and prostitution the shabby appearance of the main routes into the city and parts of centre itself some lack of civic pride of its citizens which results in a downgraded environment . The developments which are going on in the city right now make its image much more positive...