trademark

Trademark 1

Making a Mark

and Strengthening It

November 13 , 2007

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Abstract

A strong mark has the element of distinctiveness , which is equated to strength . Strong mark dispels the likelihood of confusion or infringements arising from another 's use of resembling mark while at the same time , giving the business owners a high degree of customer recognition and profitable benefits

Trademark 3

Making a Mark

and Strengthening It

In identifying certain products , manufacturers or dealers use a distinctive symbol , word , letter , logos , design

, names , and other devices distinguishing his services or products from those of competitors . This mark is usually registered and is protected by law Significant mark has a strong association that it can fix the products or services in one 's mind for recalling later . Active companies shell out substantial amount for driving awareness and creating sticky mental associations for their marks while safeguarding against invasive competitors seeking to exploit or harvest gains from the company 's strong , famous , and established brand

Customers could easily pick up goods or services basing on the brand 's recognition alone : the brand is tried , tested , or is currently popular Successful and strong marks are easily recognized and commonly surfaced in the marketplace chats . Some common words become strong mark when associated with products . And so as the words SHELL , APPLE , and CAMEL which are strongly associated with gasoline , computers , and cigarettes (Smith-Sholar , 2007 . Law grants trademark owners the primary right for the exclusive disposal of the mark in identifying the origin of products or services . Additionally , the owner has the right to prevent others from using the same mark that mimics the origin , which would likely result to customer confusion

The primary aim of a company having a plan designed for establishing mark is to build an outstandingly strong brand identity . A mark with such quality draws all of the

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customer 's senses towards product recognition and choice . Here are some suggestive points on achieving that strong mark

Carefully choose a mark that unmistakably distinguishes it from the other . This implies the mark 's strong mental association with the company and not with

other firms . With such features , brand owner can exclude others from using or mimicking trademark that results to confusion . Having a distinction would protect a mark or service mark since it points to the identity of the source of the particular product or service even if the identity of the origin is unknown . Some distinctive marks include Micrososoft , Nokia , Coca cola , IBM , among others . Some fanciful marks with distinctive appeal include KODAK ' EXXON ' APPLE ' among others . In strengthening such fanciful coined-word marks , companies have spent years of promotion and substantial investments in polishing marks to have significant value

A good instance of this is illustrated by the by the established search engine Google and by a newly emerging search engine Booble . This is about mimicking and old search engine by an upcoming search engine When Google realized that Booble .com , a basically porn search...