toyota

RUNNING HEAD : TOYOTA MOTOR CORPORATION

Toyota Motor Corporation

[Name of the writer]

[Name of the institute]

Toyota Motor Corporation

Introduction

Toyota is Japan 's principal car company and the second largest in the world after General Motors . It produces around eight million vehicles per year , about a million less than the number produced by General Motors . Toyota markets vehicles in over 160 countries having the global headquarter in Tokyo , Japan

The beginning

The important demand for fuel-efficient in the 1970s provided Japanese manufacturers with opportunities to establish

a global internationalization strategy which were based on local production in export market countries , transcending the framework of exports from Japan . Joint ventures with foreign manufacturers marked the beginning of this new approach (Jeffrey , 2003 ) At the time , the U .S . manufacturers General Motors and Ford were beginning to promote their cars plans aimed at producing small passenger cars on a global scale to meet the rising demand for these cars

As part of this strategy , Isuzu and Suzuki entered into international manufacturing tie-ups with GM Toyota established a joint venture company , New United Motor Manufacturing Inc (NUMMI , with GM in the United States and Ford expanded and reinforced its ties with Toyo Kogyo (now Mazda ) in a strategy centered on Asia and the Pacific region . Joint ventures were also established with European manufacturers during this period : between Honda and British Leyland in the United Kingdom , between Nissan and Motor Iberica in Spain , and between Nissan and Alfa Romeo in Italy . And in early 1984 , Nissan was to begin production of Volkswagen 's Santana at its Zama plant in Kanagawa , Japan

Growth and planning

In 2002 , Toyota adopted the Global Vision they were originally planning to start in 2010 . Global Vision 's purpose was to meet the mobility needs in a way that respects everyone , including the earth 's environment . This involves several long-term policies on the basic theme of 'innovation into the future (Cusumano , 1989 ) Their four key themes are to focus on recycling , IT and ubiquitous networks , to acquire a respect for exchange of ideas , and focus on the private industry . Toyota 's ultimate goal is to pursue a new global image for it with the four key components of be kind to earth , maintain a certain amount of comfort in life , promote excitement for the world , and maintain respect for all people . They plan to pursue all possible research and technologies , including developing and establishing new technologies to help the environment and economy to coexist harmoniously

Toyota plans to cooperate with society and build a close relationship with several individuals and organizations involved in environmental preservation including governments , local municipalities , as well as with related companies and industries . Finally , Toyota plans to develop an improvement plan , not just based on prevented measures and laws , but one that addresses environmental issues on the global , national and regional scales , and promotes continuous implementation . Strategically Toyota believes that helping their product become more environmentally friendly will , in the long run , boost their sales...