essay #124648

 

Topic:  The Power And Persuasion Of Interactive Sales Tools.


 

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Type of paper: Speech/Presentation
Subject area: Marketing
Academic level: College
Style: APA
Size: 32.5 kB
Word count:
928 words/4 pages
Mark awarded:  
Author: Marvel Davenport
Date submitted: 2010-06-14 08:45:21
Rating/Votes count: n/a
 
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Tags: internet, computer, information, advertising, economy, sales, marketing, english, writer, online, tools, pharmaceuticals, interactive, Internet, Internet Marketing Communications, Pharmaceuticals, United States Gross Domestic Product, Wong Ping Hung
The power and persuasion of interactive sales tools
I take this opportunity to present before you my views on the power and
persuasion of interactive sales tools in marketing . Whether a company is
undergoing reorganization , launching a new identity or introducing a
refreshed design , it is important that they use interactive sales tools
and resources to promote their ideas and drive consumer behavior "The
development of new technologies such as virtual reality and chat ,
coupled with consumers ' growing preference for material that is directly
valuable to them , is driving the emergence of new forms of content (Caroline Cartellieri , Andrew J . Parsons . for marketing and sales .
The emergence of the Internet has changed the rules of sales and
marketing "If television exemplifies the physical marketplace , the
Internet is the virtual market space (Dan Steinbock . The virtual
marketplace has given birth to the use of interactive sales tools "Communication is everything , interactivity is the only goal ( David
Nicholas , Ian Rowlands . Whether you wish to create brand awareness ,
promote sales of products and services , inform about upgradation of
existing products and services , target existing or potential customers
or provide customer support , what ever be your business goal you cannot
survive in today 's competitive scenario without using interactive sales
tools "Interactive sales tools "allow consumers to "experience " the ownership
of a product , service , or brand . The best current examples let the user
test out a product . Sharp 's Web site offers a personal tour of the
Zaurus personal digital assistant in which consumers...
 

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