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Paper Topic:

Your task is to submit a report of maximum 1,500 words that answers the following 6 questions: 1. Is the vision and branding strategy for Biotherm mainly global or local? Explain and give examples. 2. Looking at the different types of needs that people ca

biotherm

2009 Biotherm

Introduction

In business , the term marketing (marketers ) and sales (salesperson ) are often interchangeable . In fact , they have different role in an organization but they are complementary . According to Philip Kotler marketers are those who have role to define value of a product using the perspective of customers in this perspective , modern enterprises are moving closer and closer to the concept of marketing based management It is then reasonable that , nowadays , enterprises pay great attention to marketing issues in to smooth the sales

Concerning the marketing issue

, this will elaborate marketing challenges of Biotherm , manufacturers offering skin-care programs that owned by L 'Oreal . The discussion includes the vision and branding for Biotherm

Vision and branding for Biotherm - is the vision and branding strategy for Biotherm mainly global or local ? Explain and give examples

Concerning Biotherm vision and branding , the company practices the approach of strengthening the product leadership . Biotherm constantly active new product development projects because of several reasons First , the product of the company has a very short natural life cycle The industry of cosmetics is a very actively changing industry . One of the reasons of such characteristics is because it is an industry driven by style , fashion and trends , some of the most complicated phenomena of culture that changes rapidly and constantly

Second , the company has a very vast market segment . It sold millions of products to customers in different countries and diverse cultures . Some product segment is aiming at young women as future...

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