Paper Topic:

supply chain management

Supply Chain Management

Introduction

The following discusses the Valkyrie Lighting Corporation and its supply chain management strategies for its operations in the global market . Valkyrie Lighting Corporation is one of the three main lighting and fixture providing companies in the US . The company has been in operation in the industry for a significant period of time and is competing with new as well as old players in the market . The technical lighting industry has been a very competitive industry with new players coming in with the advancement of technology and the

change in the production processes . The main competitors for the company include an old time rival and a new company which has launched pioneering technology for lights . However the company has recently been facing stiff competition from its rivals in the market which has resulted in the company losing its strategic position . The customers of the companies in the market are the individual buyers who buy stock for reselling and the large contactors and building construction companies who buy the products in bulk for installments in the architecture of the building

The main strengths of the company has been that the company has dominated the lighting and fixtures market by providing the customers with high end , superior quality based technological products . However the company has been focusing on manufacturing in bulk , while then market trends indicate that the market is getting more fragmented and demanding a larger number of customized products . The newer and smaller companies operating in the industry are able to adjust their operations according to the demand of the products , while Valkyrie Lighting Corporation is restricted by its size and inflexibility to adapt to the changes in the market . The supply chain therefore needs to be evaluated and developed in to cater to the changing requirements of the target market for the Valkyrie Lighting Corporation

Define Problems faced by Valkyrie Lighting Corporation

As mentioned earlier , the company has been facing problems pertaining to the inflexibility of the organization due to its humongous size and the changing characteristics of the market with the technological advancements and the increased demand for customized products in smaller quantities . Other problems that are being faced by the company pertain to the supply of their raw materials and components and the delivery of their finished products to the customers . The company has one of its component manufacturers as the Sunshine Corporation which has been depicting erratic behavior in terms if their delivery of finished products for the Valkyrie Lighting Corporation . Simultaneously the company has also been facing problems pertaining to the companies push concept based production system . The production system is devised towards long term production runs with an increased number of products being produced . However this type of production strategy is not effective in the current market targeted by Valkyrie Lighting Corporation as the market dynamics have changed . This changed market requires the company to establish short term based production runs however this strategy is again not effective due...

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