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summary and analysis

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Article Summary and Analysis

Article : Eco-marketing a hot for advertisers at Cannes

Green stance doesn 't hurt companies ' rep , sales or profit (2007

Author : Laura Petrecca and Theresa Howard

Environmental awareness has become an increasingly popular theme of many advertisements , from paint companies to locomotive firms . Allen Adamson said Green had gone mainstream everyone has jumped on this bandwagon ' This popularity has not without basis . At the Lions International Advertising Festival , most of the participant firms recognized the dangers that the global

climactic change pose to the global economy

Former vice-president Al Gore , the main speaker of the Festival , argued the only means to `raise awareness of the climate crisis around the world ' is through constant reference to advertisements . Al Gore noted that advertisements not only provide viable information of products but may also serve as a linchpin for increase environmental awareness . Green marketing is the starting point to creating more effective measures in environmental sustainability

Alice Audouin , the sustainable development director at Havas Media led a group of ad industry women in swimsuits on a cleanup of litter on the Cannes beach . Her main aim was to show that social responsibility is not antithetical to the concept of economic growth

Allen Adamson argued that the increasing awareness to environmental issues had been influenced by two factors : Al Gore 's global-warming documentary , `An Inconvenient Truth ' and increased emphasis on climate issues in schools . Consumers , nowadays , according to Adamson , became increasingly concerned about the products...

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