Paper Topic:

A study on hotel marketing using the internet system

INTRODUCTION

Tourism is one of the largest industries in UK , apart from generating employment both directly and indirectly to large number of people it is also a source of foreign exchanges for UK government . The net worth of tourism is approximately ?63 .83 billion and it employs more than 1 .5 million people about 7 percent of all employment in restaurants , travel agencies museums , and pubs etc .1

Apart from being one the largest , tourism has also become number one online segment . The number of travelers who use the internet for

travel-related purposes have continued to increase daily . Latest data from Internet World Stats reveal that world 's internet users have reached approximately 1 .17 billions with UK ranks 7th in the world with approximately 37 .6 millions internet users .2

Therefore , with the increase in the numbers of travelers that book online , tourism has continued to experience booming in sales

People now book rooms , buy tickets and make hotel reservation online Recent announcement from British Hospitality Association revealed that the UK Economy benefited from tourism in 2004 to the tune of ?81 .5 billion .3

1 . British Life and culture : Tourist in England and the rest of UK

2007 , retrieved March 18 , 2008

2 . Internet World Stats : Usage and Population Statistics , Top 10 Countries with the highest number of internet users , June 2007 retrieved 18 March 2008

p 3 . BBC NEWS : Tourism 'boosts economy by ?81bn ' 17 October 2005

Retrieved March 18 , 2008 http /news ,bbc ,co .uk /1 /hi /business

p Thus web presence has now become an essential factor in the growth of tourism industry , therefore the use of website to search for necessary information has been on the increased tremendously . Nevertheless , the design of website is a key issue for the tourisms organization and it has become an indispensable tool in making revenue for many organizations

The information gathered from 2005 Market Report revealed the number of people engaging in electronic commerce in UK is increasing yearly .4

THE ESTIMATE NUMBER OF ONLINE MARKET FOR LEISURE

AND ENTERTAINMENT BETWEEN 2001-2005 (BY VALUE ?M ) 5 Meanwhile , from the information revealed by the chart , revenue generated from E-commerce will reach approximately ?236 billions by the year 2009 which is 177 .4 increase . There will also be increase in the revenue generated by the leisure and entertainment industries .6

4 . Keynote Publication Limited , E-commerce : The internet leisure entertainment

Market , fourth edition , July 2006 :

.11

5 . Ibid

.11

6 . Keynote Publication Limited , Internet usage in business , eighth edition , Middlesex July 2005

.72

However , with the increase in the number travellers who use internet for booking or other travel-related purposes , travel agencies without website will be failing in business . In the last few years , the use of internet has changed the methods people buy good and services there has now been increased in online shopping

Meanwhile , for tourism organizations to attract more customers they must use internet marketing strategies to promote their business , most hotels now use

sophisticated technology for...

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