Paper Topic:

strategic marketing process

Running head : MARKETING

Strategic marketing process

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Strategic marketing process

Organization considers marketing of their products as one of the most difficult task as it involves meeting of certain qualifications Strategic marketing process is defined as the process of a sales person being in the position of targeted customer whereby he or she considers what an individual is looking for in a good or service . It is a marketing strategy in which the person considers how and where he or she can

find most attractive products as they are packaged and presented in the market place . This therefore means that strategic marketing process calls for an individual to be innovative and use brains for purpose of attracting more customers

Proper marketing is a very important component for every company as it helps to improve performance . The Strategy applied in marketing process involves two cognitive fields of business management which includes marketing and strategic management . In order for an organization to meet the needs of its customers , both internal and external environmental conditions should be met (Omotayo , 2009 . External factors in this aspect refer to the state of economy and consumers income . Internal factors constitute factors which can be changed by the firm such as conditions of producing and offering products

Understanding strategic marketing process is a very critical step that should be considered by an individual or organization in dire need of engaging in marketing of products or services . The most important aspect is to implement...

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