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Paper Topic:

strategic buisness analysis

Strategic Business Analysis

Finsbury Foods Group Plc

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January 4 , 2009

Table of contents

1 .0 Introduction

2 .0 Company overview

2 .1 Mission

2 .2 Values

3 .0 Strategy - general direction of the company

4 .0 Market and competition

5 .0 Stakeholders

6 .0 Environment analysis

6 .1 PEST analysis

a . Political

b . Economic

c . Socio cultural factors

d . Technologic

6 .2 Five

forces analysis

a . Threat of new entrants

b . Power of suppliers

c . Power buyers

d . Threat of substitutes

e . Competitive rivalry

6 .3 SWOT analysis

a . Strength

b . Weaknesses

c . Opportunities

d . Threats

7 .0 Resource allocation and value chain analysis

8 .0 Conclusion

References

Appendices

1 .0 Introduction

Finsbury Food Group Plc is a leading manufacturer of premium and indulgent cakes , celebration cakes , low fat cakes , artisan and organic breads , morning goods , and a range of gluten free bakery products sold under different brand names in the market . In the case of evaluating the company for a possible acquisition by United Biscuits (fictitious case this presents findings on the analysis of the company using various business analysis tools

2 .0 Company overview

2 .1 Mission

Our stated aim is to build a bakery business operating in the growing sectors of large markets where our policy of being "The Best at What We Do " is able to generate profitable growth for us and our customers HYPERLINK "http /www .finsburyfoods .co .uk /about...

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