services marketing major assignment and project guides

br PROJECT GUIDE 1

The new service is that of the sports cafy . The cafy is specifically for the sports of football and will telecast the football matches on a big screen . It is not just the telecast that makes it a football cafy rather the whole theme of the restaurant will be in accordance with the sport football . Whether it is the uniform of the waiters /attendants /staff , or the name of the items on the menu , it will all be done to suit the theme . The company under which this restaurant

br is opening is Cupola Company

The competitive environment for the cafy in its very own industry is very few . The cafy that is being opened can be said to targeting a very niche consumer market . Therefore , competitors who have opened similar sports cafy for telecasting football matches only will be almost zilch Nevertheless , there are other sources from where the football lovers can watch football matches . The first is the stadium itself , which gives the audience the whole match live and in person . Others are the televisions present in every home and the regular cafes which just play the sports channel whenever any important football match is being played (Pinson 1993

The intended target market is the football lovers . These people are in huge numbers and are especially prominent when the football season is going on . Huge numbers of people go crazy when football world cup starts , choosing teams to hoot for and players to die for

The...