self service landuary company

Self Service Laundry Business Plan

Executive Summary

The core vision of Self Service Laundry is to provide an exceptional product in the targeted demographic market place by providing effective marketing mix . The two distinct segments in this line of business are first the coin-op laundries and the second is represented by coin-operated machines located in apartment housing . The apartment market segment of the business is referred to as the "multi-housing laundry business or the coin route business . According to the 1995 U .S Census , the two segments frequently overlap in mature

markets therefore , the self-service laundry business model has split between the two elements to rank in the customer base of around 75 million people living in rental housing units . The other small but still profitable customer targeted base is the non-rental population due not using such services regularly but 5-10 times a year per 1 family of every 5 households

The four elements of Self Service Laundry marketing mix is the unique price structure , product , place , and promotion that makes the company competitive . The price matrix is a tier platform that offers mid-range cost packages for an average family of four that will encourage extensive sales . The product specification caters to the main theme of family chores ' that covers the costs savings and house cleaning chores to allowing Self Service Laundry more marketable . The place of the product and /or service is located strategically in areas for easy access for the target market demographic to make a purchase . The...