The scanner Slip-up

Mar 14 , 2008

Lou Yanni , Marketing Director Thomson

2675 E Flamingo Rd Ste 6

Las Vegas , NV 89121 Re : Thomson Additional Scanners

Dear Ms . Yanni

Our training partnership and scanner promotion has been a great success To date , 19 ,987 Retail Sales Associates have enrolled in the training program . The program can be completed in just four hours with a 98 completion rate

In line with this , we would like to enlist your help on a subsequent project . As you can recall , the initial promotion was to give

away scanners to the first 500 RSAs to complete the training . Due to an error in our email notification system , we inadvertently notified 1 ,000 RSAs that they would receive scanners . I assure you that the system has been repaired and no further notifications have been sent out

In to immediately repair this problem , we are seeking your professional help to determine how we can provide additional scanners in a timely manner and at a minimal cost . contact me as soon as possible with

details and requirements

Cost estimates and rebates you can offer us

Delivery time frame estimates Bob O 'Brien and Sheila Gallagher have been informed about the situation and both agreed that we can work together on a solution If you have any questions , feel free to contact me at Sincerely

Juhee Choi

Communications Manager

INTER-OFFICE CORRESPONDENCE

TO : Bob O 'Brian DATE : 14 Mar , 2008 CC

She1ia Gallagher , Director

FROM : Juhee Choi . Communications Manager SUBJECT

Suggestions for Thomson Training

In the last meeting , we have tackled the problem about the mix up in the promotion of scanners . We have discussed the cause which was a technological lapse in the automatic response email system . As a consequence , 1 ,000 RSAs were notified that they will be given free scanners through the promotional endeavor of our company and Thomson However , the IT manager assured the company that the email notification system has been fixed and that it is currently functioning well . In addition , the head of the IT department ensures that this kind of incident would not happen again

More so , you have also requested the formulation of suggestions on how to deal with the problem and to resolve the dilemma of providing an additional 500 scanners at a lesser cost

Recommendations

The following were the recommendations and options discussed during the meeting :Purchase 500 scanners from Thomson and distribute it to the the other RSAs who were notified . Through this , the possibility of having strained relations with the retail partners or RSAs will be prevented because the company has complied with its promo . Also , the good reputation of the company would be maintained

Creating an e-mail that would inform the 500 RSAs that there have been an error with the company 's email notifications system that wrongly notified them about the free scanners . As a consolation , the company could send a token of consolation for sending a wrong message regarding the scanner promo . This approach could prevent...