What is the role of the mass media in the process of globalisation

The role of the mass media in the process of globalisation

Globalisation is a phenomenon of our time . Somehow it is highly contested and widely accepted at the same time . It relates to almost all aspects of our lives , the economy , politics , culture , society , generally speaking , with everything we deal with in our everyday lives . This process effects everyone and change everything

And the mass media did not escape the impact of this unpredictable henomenon . From the beginning it would be necessary to clarify what mass media is ? The mass media can

be simply defined as the means of communication that reach large numbers of people in a short time , such as television , newss , magazines , radio and the internet . In terms of reach , mass media can easily be accessible to people internationally and even across continents . In the past before cable TV , satellite and even before general TV people generated and accumulated their own culture . Later , also under the influence of globalization , with the development of television culture and news were generated within countries for the consumption by the local population . Nowadays the mass media giants are getting larger and taking over the smaller stations

The media industry as an inevitable and important pert of our life now worldwide is in the grip of globalisation . All media firms are responding to a general market situation caused by unstable globalization , that is compelling them to move toward being much superior , globally and vertically integrated conglomerates . This media convergence is without any doubt a result of neo-liberal policies of globalisation that were implemented worldwide , where the state has withdrawn from the responsibility to manage any public resources

In this it would be of use to study the dynamics in the media industry and the role of the digital and satellite technologies in television broadcasts . Not the last is the role of the Internet within the media dimension and especially the web in the media industry . And the burning question is to decide whether there are any gains from globalization of the media industry

As for the dynamics of the media industry we may state that the very advent of globalisation has completely changed the media scene . As an example we see that western media dominance has given way to multiple actors . Flows of numerous media products from the north to the south and vice versa . More and more south states have begun producing and exporting media materials including film and television programmes that may signify the dawn of age of many third world media producers and the somehow localization of some media production . These third world producers have also developed into international exporters of cultural products , a process which is supposed to have altered any one-way flow of western material , and have created stronge competition . So interdependence has increased

New models of considering media effects have also emerged for several past years bringing diverse audience outline and sets of meaning to media texts , and bringing forward third world countries to the...